is now 
Shoppers Stop undoubtedly is one of the leading retailers and the most successful department store in India. Now they have entered a major re-branding exercise . Will the logo change do wonders for them.? BSN , the CEO wants to target the Indian youth and change the image of SS as a mom n dad's store. Well personally i never felt it was a mom-dad store.. but then I reminded myself..I am not the youth he probably wants to target.
I liked the earlier logo much more..but till the time shopping_experience @SS doesn't detiorate , I dont mind any changes. Will the youth be impressed? We'll have to wait -n-watch.
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Bollywood star Shah Rukh Khan revealed the new logo and introduced the new expression of the brand.
The new logo has an international look and a timeless appeal. The new baseline of the brand ‘Start something new’ encourages customers to take a step ahead to upgrade oneself to the next level in life.
With the changed identity, Shoppers Stop has upgraded its positioning to a 'bridge to luxury' store and continues to reinforce its position as a leader in the fashion retail industry.
The company says its new logo's look and appeal is a reflection of Shoppers Stop brand's character of being a trusted and inspiring guide' in the world of fashion, and a progressive and dynamic brand.
This change in the identity is just the beginning of a wave of strategic movements which is being made in people, people practices, introduction of new ways of shopping, technology investment in CRM and analytics.
The new brand philosophy promises to help customers move up to what the world is advancing to; even bringing them experiences that they may not have yet imagined.
I assume people would still react more to the cost factor irrespective of the buying comforts.
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