Shoppers stop has not changed.

Only the logo has. Out of curiosity to check out the changes as per the new campaign, I visited the store at Inorbit , Malad. The logo has definitely become bolder and the campaign has got some attention back to the retailer. But the exercise doesn’t seem to have delivered anything more. Nothing else in the store appeared to have changed. The target audience was still the same, though I saw a couple of kids there, but they all were Singaporean tourists. Nor did anything bring out the kid in me. The only change I found was one small cool summer campaign where coconut water was served to every customer who purchased a pair of sunglasses.