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Wal Mart has done away with its old logo and got a new fresh look. The sharp capital letters and pointed star have given way to softer rounded letters and a flower. The same flower can be seen in the Bharti Easy day's logo.The new logo was officially unveiled on June 30. It'll roll out across US in the fall. But it was already , in one way , launched in India with the launch of the easy day chain. This logo change is a part of the bigger exercise of the store's image revamp.The logo reminds you of flowers or sunshine. Is Wal Mart trying to portray the image of an environment friendly retailer?
Some branding design experts think the new logo is just a new logo and nothing more. "Will the logo help purge brand baggage? Will it make them cool? Not really," says Andrew Bogucki, principal at consulting company Corebrand in New York.
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